Facebook Post Size and Specs (2026)
Every Facebook limit below comes from the rules PostQuest uses to check posts before they publish. Publishing limits were last verified on .
- Main post size
- Up to 10 MB
- Image Post
- Caption limit
- 5,000 characters
- Video aspect ratio
- 9:16
- Video Story
- Page cover photo
- 851 × 315 px
Facebook image and video specs
Text Post and Link Post use only the caption limit, so they have no media table.
Image Post1 file
| Spec | Image |
|---|---|
| File size | Up to 10 MB |
| Formats | JPEG, PNG |
Image Post / Carousel2–10 files
| Spec | Image |
|---|---|
| File size | Up to 10 MB |
| Formats | JPEG, PNG |
GIF Post1 file
| Spec | GIF |
|---|---|
| Dimensions | Up to 1,280 × 1,080 px |
| File size | Up to 8 MB |
| Formats | GIF |
Video Post / Reel1 file
| Spec | Video |
|---|---|
| File size | Up to 1 GB |
| Length | 3 s–4 h |
| Formats | MP4, MOV, WebM |
Reel1 file
| Spec | Video |
|---|---|
| File size | Up to 1 GB |
| Length | 3 s–4 h |
| Formats | MP4, MOV, WebM |
Photo Story1 file
| Spec | Image |
|---|---|
| Aspect ratio | 9:16 recommended |
| File size | Up to 10 MB |
| Formats | JPEG, PNG |
Video Story1 file
| Spec | Video |
|---|---|
| Dimensions | At least 540 × 960 px |
| Aspect ratio | 9:16 |
| File size | Up to 1 GB |
| Length | 3 s–1.5 min |
| Formats | MP4, MOV, WebM |
| Frame rate | 23–60 fps |
Facebook caption and hashtag limits
Caption limit
5,000 characters
- Longer message bodies are truncated in the feed.
Hashtags
No hard limit
Recommended: 1–3 hashtags
- No published hashtag-count limit.
- Practically bounded by the 5,000 character post limit.
- Meta may flag excessive hashtags as spam.
Accounts that can publish
Facebook Pages using a Page access token and an eligible Page role.
Facebook profile and banner sizes
| Image | Size | Details | Source |
|---|---|---|---|
| Page cover photo | 851 × 315 px | Minimum 400 × 150 px. Loads fastest as an sRGB JPG under 100 KB; use PNG for logos or text. | Facebook Help: Page profile picture and cover photo dimensionsVerified October 4, 2026 |
| Page profile picture | 320 × 320 px | Cropped to a circle. Displays at 176 × 176 px on computers and 196 × 196 px on smartphones. | Facebook Help: Page profile picture and cover photo dimensionsVerified October 4, 2026 |
Facebook specs FAQ
What size should a Facebook post be?
A Facebook image post must meet these limits: file size up to 10 MB. No fixed pixel dimensions apply to this format. For a video story, the aspect ratio is 9:16.
What is the Facebook character limit?
Facebook captions can be up to 5,000 characters long. Longer message bodies are truncated in the feed.
How many hashtags can you use on Facebook?
Facebook has no hard hashtag limit. Aim for 1–3. Practically bounded by the 5,000 character post limit. Meta may flag excessive hashtags as spam.
What size is the Facebook page cover photo?
851 × 315 px. Minimum 400 × 150 px. Loads fastest as an sRGB JPG under 100 KB; use PNG for logos or text.
Sources
Publishing limits last verified against official API documentation. Profile sizes last verified .
More platform specs
Schedule posts that pass these checks
PostQuest validates every caption and file against these limits before a post is scheduled, so nothing fails at publish time.